ProgramsSpring 2026 Stevens Industry Capstone ProgramProjectsDrive Local Foot Traffic through Digital Marketing

Project Title: Drive Local Foot Traffic through Digital Marketing

Zen Om Studio

Details
Project Title Drive Local Foot Traffic through Digital Marketing
Project Topics Digital Marketing Growth Strategy Marketing
Skills & Expertise Data Collection
Project Synopsis: Challenge/Opportunity
Zen Om Studio is a thriving health and wellness hub that excels in providing yoga and mindfulness services to its community. However, the studio currently faces a significant challenge in increasing local foot traffic and retaining clients, particularly in a post-pandemic environment where consumer habits have shifted. While the studio has a loyal clientele, attracting new members and encouraging repeat visits has become increasingly difficult as competition in the wellness sector intensifies.
Project Synopsis: Activities/Actions Required
  1. Key activities will include a combination of research, content creation, and data analysis. Students will conduct market research to identify target demographics and local competitors, followed by brainstorming sessions to develop a content plan for social media platforms. They will create 20.
  2. captivating short.
  3. form videos using in.
  4. studio footage, focusing on engaging hooks, clear calls.
  5. action (CTAs), and relevant captions. For the mailer program, students will design direct mail pieces that incorporate QR codes for tracking engagement. The project will also involve establishing KPIs for social media metrics, as well as developing a measurement plan for the mailer program to assess effectiveness through QR scans and redemption rates. Throughout this process, students will use digital marketing tools and analytics software to track progress and inform their strategies.
Project Synopsis: Expected Results
  • The expected outcomes of this project include a comprehensive social media growth plan and a tested local mailer program that can effectively drive foot traffic to Zen Om Studio.
  • Students will learn to create engaging digital content, analyze performance metrics, and implement targeted marketing strategies—skills that are essential for success in the digital marketing landscape.
  • Specific SMART goals include increasing social media reach by 30%, boosting profile visits by 25%, and achieving a 15% conversion rate from the local mailer program within four months.
  • By the end of the project, Zen Om Studio will have actionable marketing strategies that not only enhance local visibility but also contribute to sustained business growth.

Project Timeline

Touchpoints & Assignments Date Type

Academic Calendar

 Jan 20 2026 Other

Spring 2026 Midterm Student Evaluation

 Apr 10 2026, 23:59 PM EST (UTC-05:00) Evaluation

Spring 2026 Midterm Presentations

 Apr 10 2026, 23:59 PM EST (UTC-05:00) Action Item

Spring 2026 Final Student Self Reflection

 May 22 2026, 23:59 PM EST (UTC-05:00) Evaluation

Spring 2026 Final Presentations

 May 22 2026, 23:59 PM EST (UTC-05:00) Action Item