ProgramsFall 2024 Industry Capstone ProgramProjectsCoCarting Mobile App: Product-Market Fit & Competitive Differentiation

Project Title: CoCarting Mobile App: Product-Market Fit & Competitive Differentiation

CoCarting

Details
Project Title CoCarting Mobile App: Product-Market Fit & Competitive Differentiation
Project Topics Growth Strategy Marketing Product Design & Development
Skills & Expertise
Project Synopsis: Challenge/Opportunity
This Industry Capstone Program is with the company CoCarting. The faculty advisor is Professor Mark Nestler.

General Information:

CoCarting considers itself to be the first interactive social shopping experience!

Are you looking to shop online with your friends and family and build stronger relationships at the same time? Look no further than CoCarting by Social Shopper! Our revolutionary platform, CoCarting, allows you to create free, co-owned shopping carts that everyone can contribute to, bringing you closer together while saving time and money.

Say goodbye to the old way of online shopping, where you had to share confusing links and screenshots with your loved ones. With CoCarting, you have access to over 40 million products from thousands of well-known brands, including Amazon, Walmart, Alibaba, HP, and more, all in one place. We're the first social online shopping platform designed for people who value their relationships, so you can rest assured that your experience with us will be all about bringing you and your loved ones together.
Project Synopsis: Activities/Actions Required
The goal of this project team is to evaluate the product-market fit and competitive differentiation of the CoCarting solution.

Team Tasks:

  1. Identify/confirm the target audience(s) 
  2. Define the problem being solved in human-centered terms and document the target audience unmet/underserved need(s)
  3. Market Analysis to identify potential direct and indirect competitors
  4. Conduct a Competitor Benchmarking Analysis
  5. Define the Customer Journey, UX elements, and Features that will drive competitive differentiation
  6. Optional: Develop a digital marketing strategy optimized for the target audience(s)
  7. Optional: Contribute to the Mobile App development of the recommended UX and features (requires design and/or software development skills/aptitude).
Project Synopsis: Expected Results
Mobile App solution for CoCarting that is optimized for the target audiences(s) and drives business growth:

  • Addressable Market: Target audience(s) provide an attractive business opportunity
  • Satisfaction: recommended features solve an important audience painpoint or need
  • Visual appeal: favorable when compared to competitive offerings
  • Usability: easy to understand and use without guidance

Project Timeline

Touchpoints & Assignments Date Type

2024-25 Academic Calendar

 Sep 03 2024 Event

Industry Capstone Program Webpage & Contact Information

 Sep 03 2024 Other

First Day of Classes & Last Day of Classes

 Sep 03 2024 Event

Stevens Brand Guidelines

 Sep 03 2024, 12:00 PM Other

Student Temperature Check #1: Midterm Feedback

 Nov 14 2024, 23:59 PM EST (UTC-05:00) Evaluation

Midterm Presentation Submission

 Nov 14 2024, 23:59 PM EST (UTC-05:00) Action Item

Final Presentation Submission

 Dec 20 2024, 17:00 PM EST (UTC-05:00) Other

Student Temperature Check #2: Final Feedback

 Dec 20 2024, 17:00 PM EST (UTC-05:00) Evaluation