Project Title: Marketing, Business Development, Financial Forecasting
Eco-Enterprise, Inc.
| Details | |
|---|---|
| Project Title | Marketing, Business Development, Financial Forecasting |
| Project Topics | Corporate Social Responsibility Entrepreneurship Growth Strategy Marketing PR & Communications Product Design & Development Reporting, Financial Planning & Analysis Research & Development Sales & Business Development Software Design & Development |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity |
Eco-Enterprise, Inc. helps businesses, nonprofits and governments drive sustainability and save money. We help our clients to prepare a clear strategy using Unique Financial Solutions and Cutting-edge Technologies to become more Efficient, Economic and Environmentally responsible. The goal is People, Planet and Profit. We are currently at the final stages building Eco-Strategy.com which is a free portal for our clients to learn about and execute our solutions all in one place, at their own pace and budget and more (e.g.: track carbon footprint via "Eco-Score", become a "Certified Eco-Enterprise" and share results by creating press releases within the portal). Our challenge is that we need help updating marketing as well as driving new sales and exposure.NeedCapital.AI helps entrepreneurs and business owners with the documentation necessary for raising capital (e.g.: Business Plan, Financial Model, Pitch Deck) as well as a unique technology for executing investor outreach (to our 32K investors - e.g.: Hedge Funds, Private Equity Firms, Venture Capital Firms, Family Offices, Accredited Angel Investors). Our goal is to help 1 Million entrepreneurs. We are currently building NeedCapital.Academy - which serves as a client portal to systemize the proven manner in which we onboard clients through each of our services and prepare them for introductions and meetings with investors, in addition to, other best practices for building and running businesses. We are also building NeedCapital.AI Perks to serve our clients with various resources of the services we recommend companies employ to help improve operations, growth and more. Our challenge is that we need help updating completing research for our course(s) within NeedCapital.Academy as well as driving new sales and exposure. As we scale, we are also challenged to source additional financial professionals to help update our clients financial models, business plans and pitch decks "on-the-fly" for investors meetings/demands.
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| Project Synopsis: Activities/Actions Required |
Eco-Enterprise, Inc.:MARKETING:- Research/Create marketing plan- Create marketing campaign/advertising plan- Create "explainer videos" for company overall + per each solution + Eco-Strategy.com- Update informational language on company website + social media profilesBUSINESS DEVELOPMENT:- Draft language used for outreach to prospective clients (email/phone/LinkedIn/social media)- Prospective Client Outreach: Introduce our solutions (and the new Eco-Strategy.com) to targeted clients RESEARCH: - Determine unforeseen client/partner opportunities- Provide relevant industry/competitor statistics (to be shared as marketing) NeedCapital.AI:MARKETING:- Research/Create marketing plan- Create marketing campaign/advertising plan- Update informational language on social media profiles BUSINESS DEVELOPMENT:- Draft language used for outreach to prospective clients (email/phone/LinkedIn/social media)- Prospective Client Outreach: Introduce our services to targeted clients RESEARCH:- Determine unforeseen client/partner opportunities- Provide relevant industry/competitor statistics (to be shared as marketing)FINANCE:- Help review and revise client Financial Models, Business Plans, Pitch Decks as need be for investors meetings/demands for increased ROI.
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| Project Synopsis: Expected Results | Completing all of the above-listed deliverables allowing us to provide students with a real-world experience -- and even the addition of a new client, per the work they completed, during the time of their project!
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Project Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
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Applications Closed for Students |
May 03 2024 | Event |
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Students Upload Signed "Fordham Unpaid Internship Agreement" |
May 10 2024 US/Eastern (UTC-04:00) | Event |
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Teams Finalized, Projects Assigned |
May 10 2024 | Event |
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Industry Partners to Provide Each Offer Letter to Each Student |
May 17 2024 | Event |
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Students Upload Resume |
May 17 2024 | Action Item |
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Kickoff Eval |
May 24 2024 US/Eastern (UTC-04:00) | Evaluation |
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Goal Date for CPT Approval |
May 31 2024 | Event |
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Projects Launch! |
Jun 03 2024 | Event |
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Temp Check |
Jun 12 2024 | Evaluation |
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Temp Check |
Jun 28 2024 | Evaluation |
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Temp Check |
Jul 10 2024 | Evaluation |
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Projects End |
Jul 26 2024 | Event |
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End of Project Self Reflection |
Jul 26 2024, 12:00 PM | Evaluation |
Program Managers
| Name | Organization |
|---|---|
| Beatriz Picard | Fordham University |
