Project Title: Clymb's Strategic Narratives: Introducing Child Wellness Software to New Sectors
Agnes Scott College
| Details | |
|---|---|
| Project Title | Clymb's Strategic Narratives: Introducing Child Wellness Software to New Sectors |
| Project Topics | Digital Marketing Marketing PR & Communications |
| Skills & Expertise | Communications Market Research Marketing Copywriting Marketing Strategy |
| Project Synopsis: Challenge/Opportunity | Clymb is a mental and emotional health software for school-age children. We sell primarily to schools but we want to expand outside of the education vertical. We want to develop strategic partnerships with organizations willing to purchase Clymb for the children they work with including children's hospitals, youth advocacy organizations, military family charities, tutoring companies, etc.
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| Project Synopsis: Activities/Actions Required | Clymb is looking our student partners to conduct market research, develop a list of potential strategic partners, created a tailored marketing strategy, and time dependent, design a pilot program.
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| Project Synopsis: Expected Results | For this project to be a success for our company, we would like to develop a more thorough understanding of the new target market and use our team's research and marketing plan to initiate new potential partnerships.
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Project Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
|
Kick-off Meeting Notes |
Jul 12 2024 | Project Milestone |
|
Mid-point Check-in Meeting Notes |
Jul 28 2024 | Project Milestone |
|
Final Strategic Communications Plan |
Aug 16 2024 | Project Milestone |
Program Managers
| Name | Organization |
|---|---|
| Rowena Winkler | Butler University |
