Project Title: Clymb's Strategic Narratives: Introducing Child Wellness Software to New Sectors

Agnes Scott College

Details
Project Title Clymb's Strategic Narratives: Introducing Child Wellness Software to New Sectors
Project Topics Digital Marketing Marketing PR & Communications
Skills & Expertise Communications Market Research Marketing Copywriting Marketing Strategy
Project Synopsis: Challenge/Opportunity
Clymb is a mental and emotional health software for school-age children. We sell primarily to schools but we want to expand outside of the education vertical. We want to develop strategic partnerships with organizations willing to purchase Clymb for the children they work with including children's hospitals, youth advocacy organizations, military family charities, tutoring companies, etc.
Project Synopsis: Activities/Actions Required
Clymb is looking our student partners to conduct market research, develop a list of potential strategic partners, created a tailored marketing strategy, and time dependent, design a pilot program. 
Project Synopsis: Expected Results
For this project to be a success for our company, we would like to develop a more thorough understanding of the new target market and use our team's research and marketing plan to initiate new potential partnerships.

Project Timeline

Touchpoints & Assignments Date Type

Kick-off Meeting Notes

Jul 12 2024 Project Milestone

Mid-point Check-in Meeting Notes

Jul 28 2024 Project Milestone

Final Strategic Communications Plan

Aug 16 2024 Project Milestone

Program Managers

Name Organization
Rowena Winkler Butler University