The capstone project's primary challenge is to develop a strategic marketing communication plan. This plan is aimed at effectively reaching and engaging ISC2’s CISSPs. CISSPs tend to represent senior-level executives in an organization.  The opportunity lies in leveraging ISC2’s vast membership base of senior industrial leaders to promote Haystack's assessment tool, CyberGEN.IQ.  Ideally, the initial engagement between Haystacks and ISC2 leads to awareness of the assessment amongst senior cyber executives.  The goal would be to develop those senior leaders into Haystacks customers, whereby they would use CyberGEN.IQ to help select who goes into training, etc.