Project Title: Music Marketing Strategy
Adam Townsend Music
| Details | |
|---|---|
| Project Title | Music Marketing Strategy |
| Project Topics | Marketing |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity | As a local performer growing in popularity, we are looking for help improving on our social media content strategy, as well as our overall digital marketing strategy, including the creation of highly impactful assets that will allow the general public to learn more about me and my upcoming performances.
|
| Project Synopsis: Activities/Actions Required | - Creation of branded poster
- Social media content strategy - Social media content samples - Website strategy overhaul |
| Project Synopsis: Expected Results | We are hoping to increase website views to 1,000+ per month and our social following to 10,000+
The key is creating something that's shareable and likable will be the key to getting more exposure for my band and services. |
Project Timeline
| Touchpoints & Assignments | Date | Type |
|---|---|---|
|
Program Kickoff |
Nov 02 2023 US/Eastern (UTC-04:00) | Event |
|
Student Pre-Kick-off Self-Assessment Form |
Nov 03 2023, 12:00 PM US/Eastern (UTC-04:00) | Evaluation |
|
Student Temperature Check |
Nov 10 2023 US/Eastern (UTC-04:00) | Evaluation |
|
Mid Project - Rough Review |
Nov 21 2023 EST (UTC-05:00) | Project Milestone |
|
Student Temperature Check |
Nov 24 2023 US/Eastern (UTC-04:00) | Evaluation |
|
Final Project Due |
Dec 05 2023 EST (UTC-05:00) | Project Milestone |
|
Final Debrief and Evaluation Session |
Dec 07 2023 US/Eastern (UTC-04:00) | Event |
|
Industry Mentor Post-Engagement Team Assessment Form |
Dec 08 2023 US/Eastern (UTC-04:00) | Evaluation |
|
Student Post-Engagement Peer Assessment Form |
Dec 08 2023 US/Eastern (UTC-04:00) | Evaluation |
|
Student Post-Engagement Self-Assessment Form |
Dec 08 2023 US/Eastern (UTC-04:00) | Evaluation |
Program Managers
| Name | Organization |
|---|---|
| Kathleen Mahoney | School of Arts & Sciences |
| Jenica Rogers | University of Wisconsin-Madison |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| Chayse Shuler | Music Marketing Strategy | |
| Emily Downey | Music Marketing Strategy | |
| Eryka Adsitt | Music Marketing Strategy | |
| Melissa Place | Music Marketing Strategy | |
| Riley Beldock | Music Marketing Strategy | |
| Gigi Gardinier | Music Marketing Strategy | |
| Andrew Bowen | Music Marketing Strategy | |
| Jin Chen | Music Marketing Strategy | |
| Piper Gollaher | Music Marketing Strategy | |
| Madeline Block | Music Marketing Strategy | |
| Dekezia Gray | Music Marketing Strategy | |
| Sophia DeGaetano | Music Marketing Strategy | |
| Haley Shattuck | Music Marketing Strategy |