Sales & Business Development
For your reference, we've included some sample project ideas below. We encourage educators to mix-and-match components from various departments so that the projects are cross functional in nature. In all cases, we customize the projects based on company goals and course teaching objectives.
Make Improvements to Sales Process & Materials
- Deep-dive into the company and status quo
- Conduct research on best practices
- Evaluate current practices and tools and create prototype sales process
- Create a map that guides sales team members on their journey to turn potential leads into customers
Showcase an Organization’s Values in Action to Investors
- Deep-dive into the Organization
- Develop Fundraising Strategies
- Develop a Comprehensive Strategy
- Develop Prototype Stories & Content
Develop Blueprint for R & D Partnership
- Deep Dive on Product, Business Model, and Industry
- Map Out Value Chain & Explore Partnership
- Select Potential Partners & Explore Synergies
- Recommend Partnership Strategy & Plan
Conduct a Target Audience Analysis and Suggest a Sales Campaign to Create Conversions
- Deep-dive into the Company
- Develop Target Audience Personas
- Competitor Analysis
- Analysis and Recommendations for Sales Campaign
Marketing Mix Assessment & Recommendations
- Marketing Mix Assessment (4 C’s)
- Make Recommendations for Improvement
- Deep-dive into the Company
- Define the Target Customer & Segments
Improve Upon Social Media Strategy
- Deep-dive into the Company
- Define the Ideal Customer
- Competitive Analysis
- Recommend Improvements to Social Media Strategy
Marketing Strategy Impact Analysis
- Deep-dive into the Company
- Compare the company's marketing tactics with competitors
- Analyze the Company’s Past Marketing Strategies
- Make Recommendations for Improving Marketing Strategies
Propose a Growth Strategy
- Deep Dive into the Company
- Market Analysis
- Conduct a Competitor Benchmarking Analysis
- Financial Analysis & Recommendations
Go-to-Market Strategy
- Develop a Better Understanding of the Customers and Their Needs
- Understand the Company and Brand
- Make Recommendations for Deployment & Assessment
- Define the Sales & Product Demand Strategy
Make Recommendations for CRM Adoption & Implementation
- Define the Current CRM System
- Deep dive into the Company & Industry
- Conduct research on digital technologies used by aspirational companies
- Make recommendations for CRM Adoption & Implementation
Develop a Sustainable Customer Retention Strategy
- Understand the Company’s Business Model and KPI’s
- Deep Dive on the Company's Customer Base
- Explore Potential Customer Retention Strategies
- Make Recommendations for a Customer Retention Strategy
Propose a Sustainable Account Management Strategy for Revenue Growth
- Deep-dive into the Company
- Identify current practices and opportunities for driving value for existing key accounts across areas of capability
- Key Customer Profile Analysis
- Propose an Account Management Strategy