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Product Design & Development

We've included some sample project ideas below. We encourage users to mix-and-match components from various departments for the best cross functional project experience. In all cases, we customize the projects based on company goals and student learning objectives.
Recommend Product Packaging Design Improvement
  1. Define the status quo
  2. Conduct market and industry research
  3. Deep dive into the company’s brand and portfolio
  4. Make recommendation for improvement
Solve a Business Challenge or Problem Using Design Thinking
  1. Finalize & Present Product
  2. Understand the perspective of the target audience to address the problem at-hand
  3. Define the problem in human-centered terms and brainstorm to address unmet needs
  4. Present Prototype
Support Prototype Testing to Get Product to Market
  1. Deep dive on the product
  2. Define the ideal product in qualitative and quantitative terms
  3. Test Prototype
  4. Prepare Test Report
Create a Roadmap for New Product Development
  1. Deep dive into the organization's brand and product portfolio
  2. Assess Product Development Goals & Opportunities
  3. Propose a Direction for Product Development
  4. Create a Roadmap for Product Development
Design a Product Extension
  1. Assess Product Development Goals & Opportunities
  2. Propose Direction for Product Development
  3. Create a roadmap for product development
  4. Deep Dive on the Company
  5. Deep Dive on the Company
Recommend a Course of Action in a “Make or Buy” Decision for Key Operational Product or Service
  1. Deep-dive on Company
  2. Identify & Evaluate Risks & Opportunities for Outsourcing Solution
  3. Make Recommendations Based the Analysis
  4. Evaluate In-house Build Options & Impacts
Develop a Process for Selecting R&D Projects
  1. Analyze the Context of R&D Project Evaluation
  2. Gather Input from Stakeholders
  3. Select an Appropriate Evaluation Approach
  4. Develop and Validate the Evaluation Model
Establish an Effective UX Strategy for a Web or Mobile Device Application
  1. Develop User Flows, Wireframes
  2. Define the App & Target Audience
  3. Create User Story & Use Cases
  4. Understand the perspective of the target audience to address the problem at-hand
Design a Software Product
  1. Define the goals for the product
  2. Finalize Roadmap and Wireframe
  3. Develop prototypes of detailed roadmap
  4. Develop prototype wireframe and KPI’s
Develop Blueprint for R & D Partnership
  1. Deep Dive on Product, Business Model, and Industry
  2. Map Out Value Chain & Explore Partnership
  3. Select Potential Partners & Explore Synergies
  4. Recommend Partnership Strategy & Plan
Design an Information Architecture to Improve UX
  1. Map user flow and corresponding tasks
  2. Conduct user research to develop a comprehensive understanding of website users
  3. Make recommendation for migrating existing website content
  4. Understand the perspective of the target audience to address the problem at-hand

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