ProgramsComputer Science Capstone (Fall 2026)ProjectsUser Activity Dashboard Development

Project Title: User Activity Dashboard Development

Iconically

Details
Project Title User Activity Dashboard Development
Project Topics
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Iconically is a leading platform in the auction space, excelling at connecting influencers with brands for unique promotional opportunities. However, the company faces a significant challenge in harnessing user activity data effectively. Currently, there is no centralized system to analyze user interactions comprehensively, which limits their ability to understand engagement trends and optimize the auction process. This lack of insight can lead to missed opportunities for improving user retention and increasing auction participation, ultimately affecting revenue growth and brand partnerships.
Project Synopsis: Activities/Actions Required
  1. Key activities for this project will include initial research on user activity data and the identification of necessary metrics. Students will conduct interviews and surveys with stakeholders to gather requirements and insights into user needs. The team will then utilize data management techniques to clean and prepare the data for analysis. Using tools like Python and visualization libraries (e.g., Tableau or D.
  2. js), students will create the dashboard prototype, iterating based on feedback from stakeholders. Agile methodologies will be employed to manage the project effectively, ensuring regular updates and adjustments to meet objectives. Additionally, students will document their process, providing a comprehensive report detailing the dashboard's features, functionality, and potential implications for Iconically's business strategy.
Project Synopsis: Expected Results
  • Expected outcomes include a fully functional data dashboard that meets Iconically's requirements and enhances their ability to analyze user activity comprehensively.
  • Students will learn to apply software development frameworks, engage in effective team collaboration, and utilize analytical tools for data visualization.
  • Business value will be realized through improved insights into user behaviors, allowing Iconically to optimize their auction strategies and enhance overall user engagement.
  • SMART goals for this project include completing the initial dashboard prototype by the end of month one, gathering feedback and iterating by week 8, and delivering a final presentation and report by the end of the third month.

Project Timeline

Touchpoints & Assignments Date Type

Self-Evaluation

 Aug 19 2025 Evaluation

Temperature Check

 Aug 20 2025 Evaluation

Program Kickoff

 Aug 25 2025 Event

Program Managers

Name Organization
Rose Shumba Bowie State University

Teams

Team Name  Project Name  Team Members 
No Teams Available