Agri-Trak is dedicated to enhancing the agricultural experience for growers and food producers through innovative software solutions. The company excels at developing technology that aids farmers in optimizing their operations, but it currently faces a significant challenge in effectively communicating its story and values through social media. Despite having a compelling narrative rooted in community engagement and support for growers, Agri-Trak lacks a cohesive and reusable library of social media assets to consistently share this message across multiple platforms. This gap results in missed opportunities for engagement, brand awareness, and customer loyalty, ultimately diminishing the impact of their marketing efforts.

The project will be considered a success if it results in a well-organized, on-brand library of reusable social media content that Agri-Trak can deploy consistently across platforms. This library will strengthen our ability to tell the Agri-Trak story clearly—who we serve, the problems we solve for farms, and the impact of our technology—while reducing the ongoing time required to create content from scratch. 

From a measurable standpoint, success includes the following SMART goals: 

Ultimately, success means creating long-term value: a scalable content foundation for Agri-Trak and practical, real-world experience for students contributing to a mission-driven ag-technology company.