Akkadian is at the forefront of developing innovative an educational tool, a syllabus builder that caters to the needs of instructors, instructional designers, and academic departments. However, while the company has conducted initial customer discovery, it faces a pressing challenge: demonstrating the market potential and competitive landscape for its product. Without this critical analysis, Akkadian risks losing out on vital funding opportunities that could propel its growth and market entry strategy. The current challenge lies in the lack of a clear understanding of the market dynamics and the competitive environment, which may hinder product design and adoption strategies.