Zen Om Studio is a well-regarded wellness center that excels in providing high-quality services and a strong community presence. However, despite their expertise in wellness, they face significant challenges in their digital marketing strategies. Currently, their online presence does not effectively translate into customer engagement or conversion, leading to missed opportunities for growth in an increasingly digital marketplace. This gap in their marketing approach means they are not reaching their full potential in attracting new clients or retaining existing ones, impacting their overall business performance.

The project will involve several key activities and methodologies tailored to student capabilities. Initial activities will include conducting a SWOT analysis to assess Zen Om Studio’s current marketing strategies, followed by quantitative and qualitative research methods such as surveys, interviews, and competitor analysis. Students will utilize digital marketing analytics tools, such as Google Analytics and social media insights, to gather data on user engagement and website performance. The analysis phase will focus on interpreting this data to identify trends, strengths, weaknesses, and opportunities for improvement. Finally, students will create a comprehensive digital marketing strategy report, including recommendations for optimizing online engagement and increasing conversion rates. We also need students to handle the social media accounts and increase followers.