ProgramsMBA Capstone (Fall 2024)ProjectsComprehensive Growth Strategy for Par 3 Podcast

Project Title: Comprehensive Growth Strategy for Par 3 Podcast

MMP Digital

Details
Project Title Comprehensive Growth Strategy for Par 3 Podcast
Project Topics Growth Strategy Marketing Operations Organizational Culture Reporting, Financial Planning & Analysis
Skills & Expertise
Project Synopsis: Challenge/Opportunity
Par 3 Podcast, hosted by J.R. Smith and Stephen Malbon, aims to expand its reach and monetize its brand effectively. The challenge lies in building a robust social media strategy, developing an e-commerce and merchandise strategy, brand partnership strategy, enhancing the website for better user experience, and strengthening the overall brand strategy. The opportunity is to leverage the podcast's popularity and the hosts' influence to create a cohesive and impactful growth strategy that attracts a wider audience, increases engagement, and drives revenue. This project will focus on enhancing social media presence, optimizing e-commerce and merchandise offerings, improving website functionality, and refining the brand strategy.
Project Synopsis: Activities/Actions Required
  1. Conduct a comprehensive audit of the current social media presence and engagement.
  2. Develop a strategic plan for social media content and engagement.
  3. Identify opportunities for e-commerce and merchandise offerings.
  4. Identify brands for strategic partnerships across social media and the podcast 
  5. Create a detailed e-commerce and merchandise strategy.
  6. Enhance the website design and user experience.
  7. Develop a cohesive brand strategy that aligns with the podcast’s vision and goals.
  8. Implement marketing campaigns to promote the podcast and merchandise.
  9. Present the final strategies and recommendations to the Par 3 Podcast team.
Project Synopsis: Expected Results
  • Increase in social media followers, engagement, and reach.
  • Growth in website traffic and user engagement metrics.
  • Successful launch and sales of merchandise.
  • Positive feedback from listeners and stakeholders.
  • Increase in podcast downloads and listener retention.
  • Achievement of predefined revenue targets from e-commerce.
  • Strengthened brand identity and recognition.
  • Brand Partnership revenue 

Project Timeline

Touchpoints & Assignments Date Type

Program Kickoff

 May 15 2024 Event

Program Managers

Name Organization
Marleen McCormick Pritchard Butler University

Teams

Team Name  Project Name  Team Members 
No Teams Available