ProgramsBusiness in Action Fall 2023, Session B (Collum)ProjectsSales & Marketing Strategy for New Revenue Generating Partnerships

Project Title: Sales & Marketing Strategy for New Revenue Generating Partnerships

Plano Area Alliance Supporting Student Success (PAASSS)

Details
Project Title Sales & Marketing Strategy for New Revenue Generating Partnerships
Project Topics Growth Strategy Marketing Reporting, Financial Planning & Analysis
Skills & Expertise
Project Synopsis: Challenge/Opportunity
PAASSS (Plano Area Alliance Supporting Student Success) stands at a pivotal juncture in its mission to empower families in the Plano area by providing essential services and support. The organization has a remarkable opportunity to significantly broaden its reach and impact within the community. 

So far PAASSS has maintained its operations and growth based solely on cash flow generated through grants. The organization is looking for your help to develop a go-to-market strategy that will enable PAASSS to generate revenue from the partners they onboard to their network. 
Project Synopsis: Activities/Actions Required
  • Investigate current partner network
  • Explore partnership dynamics
  • Identify key benefits for partners currently
  • Identify partnership benefit goals for longer-term
  • Develop marketing materials or pitch deck showcasing partnership benefits to prospective partners
  • How would you suggest pricing?
  • What types of organizations do you think PAASSS should target?
Project Synopsis: Expected Results
  • A comprehensive overview of go-to-market strategy for generating revenue off of new partners in the community
  • A pitch deck, email marketing campaign, or landing page design highlighting partnership benefits
  • An overview of the key target audience PAASSS should focus their energy on

Project Timeline

Touchpoints & Assignments Date Type

Student Pre-Kick-off Self-Assessment Form

 Nov 12 2023, 20:00 PM EST (UTC-05:00) Evaluation

Student Temperature Check

 Nov 20 2023, 20:00 PM EST (UTC-05:00) Evaluation

Student Post-Engagement Peer Assessment Form

 Dec 10 2023, 20:00 PM EST (UTC-05:00) Evaluation

Student Post-Engagement Self-Assessment Form

 Dec 10 2023, 20:00 PM EST (UTC-05:00) Evaluation

PROJECT EVALUATION

 Dec 13 2023, 12:00 PM US/Central (UTC-05:00) Evaluation

Program Managers

Name Organization
Jacie Collum Northern Illinois University (NIU)
Andy Gronik