ProgramsBusiness in Action Fall 2023 (Rosenfelder)ProjectsDevelop a Comprehensive Marketing Strategy for RSM as a Digital Fir...

Project Title: Develop a Comprehensive Marketing Strategy for RSM as a Digital Firm Providing a Unique Digital Experience

RSM US

Details
Project Title Develop a Comprehensive Marketing Strategy for RSM as a Digital Firm Providing a Unique Digital Experience
Project Topics Marketing Product Design & Development Reporting, Financial Planning & Analysis
Skills & Expertise
Project Synopsis: Challenge/Opportunity
RSM, a prominent accounting and consulting firm, is embracing digital transformation to provide clients with an unparalleled digital experience. The challenge lies in effectively conveying this transformation, showcasing RSM's digital capabilities, and articulating the value it brings to clients. In a rapidly evolving digital landscape, RSM must differentiate itself and position as a digital leader within the industry.

The opportunity is significant. By developing a comprehensive marketing strategy, RSM can amplify its digital offerings and communicate its commitment to innovation and client-centric solutions. This strategy will enable RSM to engage existing clients, attract new ones, and solidify its reputation as a go-to partner for navigating the digital age of accounting and consulting. Furthermore, it presents the chance to foster client trust and loyalty through transparent and informative communication regarding RSM's digital transformation journey.

Ultimately, this project empowers RSM to not only embrace digital transformation but also excel in conveying its digital prowess, ensuring clients understand the unique value of RSM's digital experience in meeting their evolving needs and challenges.
Project Synopsis: Activities/Actions Required
  • Conduct an in-depth assessment of RSM's existing digital capabilities and offerings.
  • Identify and prioritize target client segments that stand to benefit most from RSM's unique digital experience.
  • Develop tailored messaging and content strategies that effectively convey the advantages of RSM's digital services to clients.
  • Select and implement appropriate digital channels (e.g., website, social media, email campaigns) for reaching and engaging the target audience.
  • Create a thought leadership content plan and execute webinars to showcase RSM's expertise and digital leadership.
  • Establish a content calendar and timeline for executing the marketing strategy.
  • Integrate data analytics tools to measure the performance of digital marketing campaigns.
  • Continuously monitor and refine the marketing strategy based on data-driven insights.
Project Synopsis: Expected Results
  • Increased website traffic and engagement.
  • Growth in the number of qualified leads and conversions.
  • Enhanced client satisfaction and loyalty as evidenced by feedback and client surveys.
  • Measurable improvements in brand perception and recognition as a digital leader.
  • Achievement of predefined KPIs related to engagement, click-through rates, and conversion rates.
  • Successful execution of thought leadership initiatives and webinars.
  • Regular reporting on marketing campaign performance with actionable insights for optimization.
  • Ongoing adaptation of the marketing strategy to align with evolving client needs and industry trends.

Project Timeline

Touchpoints & Assignments Date Type

Company and Projects Reveled

Aug 30 2023, 12:00 PM EST (UTC-05:00) Event

Program Kickoff

 Sep 11 2023 Event

Presentations

 Sep 20 2023, 08:00 AM EST (UTC-05:00) Action Item

Presentation Number 2

Oct 02 2023, 08:00 AM EST (UTC-05:00) Action Item

Company Visit

Oct 04 2023 EST (UTC-05:00) Event

Final Presentation

Oct 23 2023, 08:00 AM EST (UTC-05:00) Action Item

Program Managers

Name Organization
Scott Rosenfelder Northern Illinois University (NIU)

Teams

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No Teams Available