FACIL’iti, the assistive tech pioneer known for adapting websites for people with disabilities and seniors, has launched MYdys, a first of its kind, dyslexia app that uses OCR (Optical Character Recognition) and augmented reality (AR) technologies to enable users to customize captured textual content from a variety of mediums and adapt it to suit their needs, creating an inclusive opportunity for the millions of adults and children who live with dyslexia.

11% of the population has dyslexia. MYdys is an app helping dyslexic people to make sense of what they are reading, on the go!

 

To create an effective go-to-market strategy for MYdys, targeting schools in the US, there are several key steps we should consider.

Here's an outline of our strategy:

1. Identify our target audience: In this case, our target audience is schools in the US. However, it's essential to narrow down further by identifying specific types of schools (e.g., public, private, charter) and grade levels (e.g., elementary, middle, high school) that are most likely to benefit from MYdys.

2. Understand our audience's needs: Conduct thorough market research to understand the challenges faced by schools when dealing with dyslexia. Identify their pain points, goals, and aspirations related to dyslexia support. This will help us tailor our messaging and features to meet their specific needs.

3. Clearly define our value proposition: Develop a clear and compelling value proposition that outlines the unique benefits of MYdys for schools. Emphasize how MYdys addresses their pain points, improves dyslexia support, and enhances learning outcomes for dyslexic students. Highlight key features, such as personalized learning, tracking progress, or gamification elements.

4. Build strategic partnerships: Establish partnerships with relevant organizations or associations that focus on dyslexia or educational support. This could include national or regional dyslexia associations, special education organizations, or professional associations for teachers. Collaborating with these entities can help increase awareness, credibility, and reach within the target market.

5. Create a comprehensive marketing plan: Develop a multi-channel marketing plan to effectively reach and engage schools. Consider the following tactics:

a. Content marketing: Create valuable content, such as blog posts, articles, or whitepapers, that addresses common dyslexia challenges in schools. Share practical tips, case studies, and success stories to position our app as a valuable resource.

b. Social media marketing: Leverage social media platforms to engage with schools, educators, and parents. Share informative and engaging content, participate in relevant discussions, and run targeted ad campaigns to raise awareness and drive app downloads.

c. Email marketing: Build an email list by offering valuable resources or updates related to dyslexia support. Send regular newsletters, updates on new features, success stories, or exclusive offers to keep schools engaged and informed.

d. Webinars and workshops: Host webinars or workshops specifically designed for schools, focusing on dyslexia support strategies and how MYdys can assist in meeting their goals. Offer these sessions as professional development opportunities for educators.

e. Referral programs: Create a referral program that incentivizes schools or educators to recommend MYdys to their peers. This can help generate word-of-mouth marketing and expand our user base.

7. Pilot programs and testimonials: Offer pilot programs to a select number of schools to demonstrate the effectiveness of MYdys. Collect feedback and testimonials from teachers, students, and administrators who use the app. Positive testimonials and success stories can serve as powerful marketing tools to build trust and credibility.

8. Measure and optimize: Continuously monitor the effectiveness of your marketing efforts using KPIs such as app downloads, website traffic, engagement metrics, and conversion rates. Analyze the data to identify areas of improvement and make necessary adjustments to optimize our strategy.

Remember, the dyslexia support market is sensitive and requires a thoughtful and empathetic approach. Focus on building relationships, providing valuable resources, and demonstrating the positive impact MYdys can have on dyslexic students' lives.

We have identified the school system (especially elementary and middle and high schools) to be the channel both for sales and awareness.

We have been contacting schools mainly by email and it's now time to diversify the outreach.

We are hoping to be in contract with at least 100 schools at the end of the year.