ProgramsFall 2023 Industry Capstone ProgramProjectsMindHappy Launch Execution

Project Title: MindHappy Launch Execution

MindHappy

Details
Project Title MindHappy Launch Execution
Project Topics Data Management Growth Strategy Marketing Product Design & Development Reporting, Financial Planning & Analysis Research & Development
Skills & Expertise
Project Synopsis: Challenge/Opportunity
MindHappy provides creative subscription boxes to children and young adults! For more information, visit their website:
https://mindhappy.com/

The objective of this project is to leverage data management, development, and marketing skills of four university graduate students from Stevens Institute of technology to drive customer acquisition and retention for our subscription-based box of joy and peace. By utilizing data-driven strategies, we aim to attract new subscribers and create a delightful experience that encourages customer loyalty.

Project Goals:
  1. Data Management: Implement ways to collect, analyze, and interpret customer data to gain insights into customer preferences, behavior, and satisfaction levels.
  2. Customer Retention: Implement strategies to enhance customer satisfaction and engagement, fostering long-term relationships with subscribers.
  3. Personalization: Utilize customer data to curate customized activities and experiences tailored to individual preferences, increasing customer satisfaction.
  4. Brand Awareness: Increase the visibility and recognition of our subscription box through targeted efforts and collaborations.
Project Plan 
  • Customer Feedback Analysis: Gather and analyze customer feedback and reviews to identify areas for improvement, assess customer satisfaction levels, and enhance future product iterations.
  • Loyalty Programs: Design and implement a customer loyalty program, offering incentives, rewards, or exclusive access to further incentivize subscription renewals and referrals.
  • Referral Program Design: Create a referral program that incentivizes existing customers to refer their friends, family, or social media followers, offering rewards or exclusive discounts for successful referrals.
  • Inventory Management: Coordinate with suppliers and manufacturers to ensure an adequate inventory of subscription boxes for the official launch.
  • Packaging and Shipping Logistics: Develop efficient packaging processes and establish partnerships with reliable shipping providers to ensure smooth order fulfillment and timely delivery.
  • Customer Support Setup: Implement a customer support system, including email, live chat, or dedicated support phone line, to address pre-order inquiries and provide assistance during the launch period
  • Performance Analysis: Analyze key metrics such as pre-order numbers, conversion rates, website traffic, and customer feedback to evaluate the success of the launch campaign. Identify areas for optimization and make necessary adjustments.
Note: Regular communication and progress updates with the project advisors are crucial to ensure the students' performance aligns with the project objectives. The students should demonstrate their ability to execute marketing strategies, manage timelines, and adapt to feedback and data-driven insights to drive successful pre-order campaigns and an impactful product launch.

Thank you and excited to collaborate! 
Project Synopsis: Activities/Actions Required
TBD
Project Synopsis: Expected Results
TBD

Project Timeline

Touchpoints & Assignments Date Type

Industry Capstone Program Application Details

 Aug 11 2023 EST (UTC-05:00) Project Milestone

Industry Capstone Program Webpage

 Sep 01 2023 EST (UTC-05:00) Other

First Day of Classes & Academic Calendar

 Sep 01 2023 EST (UTC-05:00) Project Milestone

Stevens Brand Guidelines

 Sep 01 2023 EST (UTC-05:00) Other

September 2023: Initial Student Evaluation #1: FOR ALL STUDENTS

 Oct 03 2023, 23:59 PM EST (UTC-05:00) Evaluation

Midterm Presentation Submission

 Nov 10 2023, 23:59 PM EST (UTC-05:00) Project Milestone

Student Temperature Check

 Nov 10 2023, 23:59 PM EST (UTC-05:00) Evaluation

Final Presentation Submission

 Dec 22 2023, 23:59 PM EST (UTC-05:00) Project Milestone

Industry Mentor Post-Engagement Team Assessment Form

 Dec 22 2023, 23:59 PM EST (UTC-05:00) Evaluation

Student Post-Engagement Self-Assessment Form

 Dec 22 2023, 23:59 PM EST (UTC-05:00) Evaluation