A tracheostomy is a medical procedure that involves creating an opening in the neck in order to place a tube into a person’s windpipe. The tube is inserted through a cut in the neck below the vocal cords. This allows air to enter the lungs. Breathing is then done through the tube, bypassing the mouth, nose, and throat. Patients with tracheostomies are at risk for serious complications that may be life threatening. Because tracheostomies bypass the body’s mechanism for humidification, secretions can become very thick and can cause the tracheostomy to become obstructed. This can quickly become life threatening. A tracheostomy may also inadvertently become displaced from the windpipe resulting in an accidental decannulation. This may also be potentially life threatening. Current methods for monitoring patients with tracheostomies monitor secondary symptoms of obstruction or decannulation.   Our team of caregivers has developed a device to: ·       Monitor patients for obstruction or accidental decannulation ·       Alert caregivers in a more timely fashion ·       Potentially save lives ·       Make tracheostomies safer   Team Responsibilities: Students will be responsible for the development of business model(s) and business plan(s). This would include: ● Researching, analyzing and sizing the tracheostomy/decannulation market ● Researching, analyzing and sizing the medical devices market ● Identifying potential investor opportunities ● Developing a business plan(s) for bringing the product to the market ● Developing a business model for the product after market introduction Team Qualifications: Ability to: ● Quickly learn the clinical aspects of tracheostomy and decannulation ● Assist in bringing the product to clinical trial ● Develop marketing materials, promotional plans, training plans, and forecasts ● Contribute to the development of global brand strategies for the products including value propositions ● Partner with the inventors to lead the team from product conception to launch ● Build collaborative relationships with physicians, organizational and individual investors ● Work efficiently in a fast-paced environment and be comfortable with ambiguity and change