True Religion is looking to become more customer-centric and competitive by refocusing its supply chain strategy. Starting from the end customer’s perspective, True Religion is asking you to consider how their products and services appear to and interact with their end consumers, and how various processes and policies that support the supply chain can better enable the company to deliver on their promises and create a positive customer experience. Business Challenge: Design a customer-centric supply chain to take advantage of prospective consumer needs and preferences.