Donatos aims to improve efficiency and effectiveness of strategies for driving rewards member participation. An effective customer reward program will enable Donatos to engage customers, demonstrate our value, and motivate our audience to make more frequent purchases. 

-Establish a scoring system for classifying or 'bucketing' where people are in the sales funnel 
-Create personas based upon each 'bucket' and how Donatos can cost-effectively engage each audience segment 
-Investigate ways customer reward program processes can be improved and sustained through automation.
-Develop a campaign strategy, including prototype materials for nurturing customer relationships, triggering purchasing behavior, etc. 

From growing the number of subscribers to moving existing program users up to the next level of engagement (e.g. 4 times per year to 6, monthly to bi-weekly, bi-weekly to weekly users) we are looking for a plan the results in: 1) Measurable increases in subscribers and their engagement 2) Greater efficiency and consistency 3) A clear process for moving people through the sales funnel 4) Conversions