Project Title: Coinsource Spring 2021 Internship Challenge
Coinsource
| Details | |
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| Project Title | Coinsource Spring 2021 Internship Challenge |
| Project Topics | Customer Service & Account Management Growth Strategy Marketing Operations Product Design & Development Research & Development Software Design & Development |
| Skills & Expertise | |
| Project Synopsis: Challenge/Opportunity |
Coinsource is launching an online marketplace with features that will greatly expand digital currency’s relevance to an array of financial services, giving users unprecedented access to consumer and investment channels that have been, until now, unattainable in the financial marketplace. Coinsource’s unparalleled compliance-centric approach and commitment to trust, transparency, and sustainability provides individuals, companies, and institutions confidence in their product and service at a level unmatched by other digital currency companies. Prior to the marketplace, Coinsource will be launching an app that is going to be a complete game changer for the industry and will have features and services that no other operator currently offers.
Coinsource offers a unique value proposition and is positioned to experience considerable growth in the cryptocurrency market. Their marketing leadership is looking to you to develop an innovative go-to-market strategy that involves a robust awareness, education, and call-to-action campaign; one that effectively communicates Coinsource as the choice for consumers and investors - from entrepreneurs to financial institutions and advisors, from Gen Z’ers to baby boomers. If effective, the strategy will result in a substantial increase in conversions, as demonstrated by reliable measures. Developing an effective strategy for rolling out new and unfamiliar technology, identifying and zeroing in on key target markets, and elevating the brand to a class beyond their competitors are key challenges and central to this project.
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| Project Synopsis: Activities/Actions Required | |
| Project Synopsis: Expected Results |
Project Timeline
| Touchpoints & Assignments | Date | Type |
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Program Kickoff |
Mar 08 2021 | Event |
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Internship Wrap-up Webinar & Debrief @ 12:00 PM ET |
Apr 05 2021 | |
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Milestone #2: Conduct a Customer Profile Analysis |
Sep 04 2021 | Submission Required |
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Final Self Evaluation Survey Due |
Sep 05 2021 | |
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Final Peer Evaluation Survey Due |
Sep 05 2021 | |
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OPTIONAL: Pre-Kickoff Happy Hour Meet & Greet @ 5:00 PM ET |
Nov 03 2021 | |
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Upload Signed NDA |
Nov 03 2021 | Submission Required |
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Temperature Check #2 Evaluation Survey Due |
Nov 04 2021 | |
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Check-In Webinar #3 @ 12:00 PM ET |
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Coinsource Office Hours |
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Top-4 Teams Present @ 12:00 PM ET |
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Submit Questions for Check-In Webinar |
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Check-In Webinar #1 @ 12:00 PM ET |
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Submit Questions for Check-In Webinar |
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Kickoff Webinar @ 12:00 PM ET |
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Kickoff Evaluation Survey Due |
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Milestone #1: Define the Coinsource Brand and Product |
Submission Required | |
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Milestone #3: Conduct a Competitor Analysis |
Submission Required | |
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Milestone #4: Propose a go-to-market strategy for bringing about the company�s goals for the campaign and increase in conversions |
Submission Required | |
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Check-In Webinar #2 @ 12:00 PM ET |
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Temperature Check #1 Evaluation Survey Due |
Teams
| Team Name | Project Name | Team Members |
|---|---|---|
| No Teams Available |